You Heard Right Campaign

For this project, we were approached by the Akron Summit County Visitors Bureau to create a campaign that would attract more visitors to the city as well as attracting new events. For this campaign, we took seemingly negative sayings that you might hear about the city of Akron, and juxtaposed it with a fun and exciting image. This campaign won a gold Addy and a Gold Davey award and is still being used today.