The Ohio Lottery was launching a new game in their EZPlay portfolio marketed toward Millenials and wanted to hit the ground running with a new campaign. The way to do this was to create a goofy-yet-likable character to drop in to real world environments in order to really bring the game to life. Knowing that the target audience has a shorter attention span and is less likely to watch through a traditional 30 second spot, we opted for short 15 and 6 second edits to communicate the unique elements of the game in short and effective bursts.