Goodyear WeatherReady Launch

In 2017 Goodyear launched the Assurance WeatherReady tire. With this launch, HFA created these videos to be shown at the 2017 Goodyear Dealer Conference in Orlando. The first video, meant to have high energy and intrigue was a teaser before the full launch of the tire and its capabilities. The second video is the launch video for the tire. In this, we used “weather app screens” as windows into a new scene with new weather challenges. This showed that the tire could be ready for any weather at a moments notice.