GumDip Theatre

GumDip Theatre, a local theatre company in Akron, needed a logo and brand. The theatre focuses heavily on community engagement, outreach, and storytelling which was important to capture in this mark and brand. For the logo, I used a tire, a classic symbol of Akron and its once thriving rubber industry. By flipping the tire on its side, filling it with dirt and giving it a sprout, new life and hope is shown. For the other brand elements I wanted to use bright colors and iconography that was specific to its placement like birds on Twitter and cameras on YouTube.